Governance for human likeness in AI-enabled media

Permission that travels with the work.

Strand is the independent system of record for how a person's likeness is used. Talent approves each use. Production works with a governed asset in the tools it already uses. Every final use is recorded, with proof of who authorised it.

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Permission recordPRJ-NORTHSTAR / 0142
Status
Approved scope
Buyer
Redwood Motion Studios
Use
Hero campaign still, digital, one territory
Operator
Named individual, AI Lead Supervisor
Tool
Approved image model, monitored session
Period
Production window, 30 days
Final uses
1 of 1 · receipt signed
Approved by talent representativeRecorded by Strand

Example record. Fictional project and studio.

One approved scopeOne named operatorOne reviewOne final-use record
The problem

Likeness now moves faster than permission

Scans, voice models and generative tools let a performer's likeness be reused across films, games and campaigns in hours. The permission behind each use still lives in contracts, emails and memory.

Once an asset leaves the room, nobody can show what was approved, who used it, with which tool, or which version went out. Unions, courts, regulators and insurers are all starting to ask.

  1. The performerDid I consent to this exact use?
  2. The courtsWould the contract hold up?
  3. The regulatorWas AI used, and how?
  4. The insurerWhat can you show us?
  5. Your lawyersWhich version went out, and who made it?
How it works

Upstream of generation, not after the fact

Detection tools look for misuse once content is out in the world. Strand works before anything is made, so the permission is attached to the work from the first step.

  1. 01

    Talent keeps the original

    The performer's source record stays under their control, with their representative.

  2. 02

    A buyer asks for one use

    The request names the project, medium, period, tool and the individual who will do the work.

  3. 03

    Talent approves the exact scope

    Approve, decline, narrow or revoke. Approval fixes the scope as the authority for the job.

  4. 04

    Production works as normal

    A governed asset opens in Blender, Maya, Unreal or an approved AI workflow. Activity is recorded as production evidence.

  5. 05

    Final use is recorded

    Delivery is a separate step. It produces a signed receipt and one final-use record.

Independent

Strand does not represent talent, buy content or make it. We keep one record that the performer, the agency and the production can all rely on.

Who it is for

One record, three sides

Talent and representatives

  • Approve each use at the level of project, tool and operator
  • See every final use, with a receipt
  • Revoke or narrow permission from one place
  • Your likeness is never used to train AI models

Brands and agencies

  • Request clearly scoped permission for each use
  • Receive approved assets ready for production
  • Show proof of authorisation for every output
  • Drafts and reviews stay drafts; only final uses are counted

Studios and production

  • Artists keep their tools and process
  • Works with Blender, Maya and Unreal Engine today
  • Governs generative AI image workflows end to end
  • An evidence trail for legal, unions and insurers
See it working

Watch the workflow films

Two short films show a request, an approval, the work and the final delivery, recorded end to end. One follows a human artist in Blender. The other follows a generative AI workflow.

We share them with studios, agencies and talent teams on request, along with a walkthrough for your own use case.

Request the films
About

Why Strand exists

We have spent our careers around performers, studios and the rights between them. As AI made likeness easy to copy and reuse, the missing piece was clear: a neutral record of what each person agreed to, that travels with the work.

Strand is based in the UK and built for productions in the UK, Europe and the US. It is independent of every agency, studio and buyer, so each side can trust the same record.

Team

Nathan EngelbrechtCo-FounderEntrepreneur, operator and investor across film, gaming, technology and finance, with a focus on building businesses at the intersection of media, technology and digital identity.
Sam RadclyffeCo-FounderFormer UTA executive, film producer and media rights entrepreneur, with a career spent between talent, studios and buyers, and a focus on protecting performers in the age of AI.
John FragomeniTechnical LeadFormer Global President of Digital Domain.
Dr Mathilde PavisLegal and Governance LeadSpecialist in performers' rights, likeness and AI.

Directors

Robbert AartsDirectorFintage House
Niels TevesDirectorFintage House
Contact

Request a demo

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